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| Katie Couric Leaves "Today" on NBC |
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| Wed May 31, 2006 |
| Couric's last days are energized for NBC. |
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Matt Lauer, center, introduces Lillian Satlof, 4 1/2 years old from Avon, Conn., chosen as Katie Couric's biggest fan,
who presents her with flowers during a segment of Couric's final NBC "Today" show in New York, Wednesday, May 31, 2006. Couric
is leaving to become the next anchor of the CBS Evening News. (Photo: AP Photo/Richard Drew)
More Katie Couric FROM CBS NEWS
 AP
Katie Couric said Sunday she's ready to take over a revamped "CBS Evening News" that aims for in-depth,
nuanced coverage of world events _ and more than ready to be the newscaster rather than the news.
"I'm really excited,
obviously, to get started, to stop talking about this and actually to start doing the job," Couric told a news conference.
But
her status as journalist-cum-celebrity is only likely to increase in the weeks leading up to her Sept. 5 debut as CBS anchor
and managing editor, as her weekend appearance before the Television Critics Association showed.
Couric was questioned
again about why she left her longtime "Today" job to take the anchor position (a rare opportunity, and nothing to do with
being the first solo female network anchor, she said) and how her daughters, ages 10 and 14, received her decision (supportively).
She
finally drew the line at a query about what she intended to wear on her first newscast.
"You're kidding, right?" she
replied.
"Sadly, I'm not," said the reporter asking the question, an acknowledgment of the microscopic scrutiny given
Couric's ascension to the ABC-CBS-NBC anchor troika.
"I've actually gone to Charlie Gibson's stylist," Couric responded
wryly, referring to her ABC counterpart.
Instead, Couric and her new boss, CBS News and Sports president Sean McManus,
sought to focus on the newscast itself without giving away too many specifics. She's succeeding longtime anchor Dan Rather,
who held the position until March 2005 and left CBS News last month.
"It will be different, it will be new, it will
be fresh and most of all it will be intelligent, it will be relevant and it will be transparent," McManus said.
CBS
intends to try to capture more of the combined 25 million people who watch network newscasts, he said. The network has long
trailed NBC and ABC in the news ratings.
McManus acknowledged the publicity accorded Couric could help draw viewers
but said they have to see a newscast they "respect and like."
The network has implemented a careful marketing campaign
for Couric, including promotional spots in which interim anchor Bob Schieffer encourages viewers to "Just watch" and others
in which Couric discusses the news and how to cover it.
McManus urged patience for the new program, saying it would
take time to evolve.
Although details on the changes were scarce, the rough outline that emerged in the hourlong question-and-answer
session was of an effort to allocate more time to major stories and provide more perspective on events.
A just-concluded
tour in which she heard viewers across America weigh in on news left her convinced there is a demand for greater substance,
said Couric, who just concluded her first full week for CBS.
"Some things we heard from people is they want more perspective,
they want more news stories in greater context," she said. "I got the distinct sense they want us to go a little deeper."
There
will be a new set, theme music and graphics for the newscast when Couric replaces Schieffer, McManus said. Schieffer will
remain a part of the show, offering views and perhaps commentary from Washington.
The newscast and related programming
will be available on radio and through the Internet and wireless services, CBS announced Sunday.
Asked what she would
take from the three-hour "Today" format to the much briefer newscast, Couric answered playfully: "I'm trying to convince Martha
Stewart to do a cooking show every night."
MMVI The Associated Press. All Rights Reserved. This
material may not be published, broadcast, rewritten, or redistributed.
| Might Matt Drudge Fill Her Shadow? |
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Matt Drudge publishes The Drudge Report, where he has a quick "update" button, millions of readers, and little
interest in checking his facts. Nearly all of his content consists of links to outside sites, though these links do tend to
be interesting reading.
Drudge was a C- and D-student in high school, then worked a steady
succession of unsteady low-pay jobs. He delivered newspapers, engaged in telemarketing, suffered the overnight shift at a
7-Eleven, and was hired as a runner at CBS Studios in California. Eventually he was promoted to the gift shop, where he manned
the cash register and overheard juicy gossip.
When his father gave him a computer in 1994, Drudge started posting
the gossip to online newsgroups, along with snippets he collected from listening to talk radio, police scanners, and watching
TV news. Among his early scoops were advance copies of TV ratings, found in the trash at CBS.
| Mr. No Spin - Bill O'Reilly |
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| ALIAS: "Mr. Domestic Security" |
Bill O'Reilly
Born in Manhattan and raised on Long Island, Bill O'Reilly holds a degree in History from
Marist College, a Master's in Broadcast Journalism from Boston University and another Master's Degree in Public Administration
from Harvard's Kennedy School of Government.
Now in its tenth year on the air, "The O'Reilly Factor" on the Fox News Channel remains the dominant number one cable news program in the USA. In fact, it has been the highest rated
broadcast for more than 200 straight weeks! Blending news analysis with investigative reporting, "The Factor" has gained international
prominence as well -- it is now seen in more than 30 countries.
The Radio Factor, a two hour call in program, is heard on more than 400 stations in the United States has
become one of the most profitable radio franchises in the nation.
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